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How to Read and Understand Your Profit & Loss Statement (aka the report that tells you if your business is actually making money)

Taylor Coyne
April 15, 2025

Your Profit & Loss (P&L) statement might look intimidating at first glance, but it doesn’t have to be. This report is one of the most helpful tools in your bookkeeping lineup, and once you know what to look for, it can tell you a lot about how your business is doing.

Let’s break it down together, in simple terms. 👯

First Off - What Is a Profit & Loss Statement?

Also called an income statement, this report shows three big things:

  • How much money you made (revenue)
  • What it cost to run your business (expenses)
  • What you had left over (profit or loss)

It covers a specific time period, usually monthly, quarterly, or yearly, and answers that big question: 

“Am I actually making money?”

What You’ll See on a P&L

Here’s a quick breakdown of what each section means:

  • Revenue: All the money you brought in from sales or services.
  • Cost of Goods Sold (COGS): The direct costs to deliver your product or service (ie materials, subcontractors, or supplies).
  • Gross Profit: Revenue minus COGS. This shows what’s left over after covering those direct costs.
  • Operating Expenses: Everything it takes to run your business - think rent, software, subscriptions, advertising, etc.
  • Net Profit (or Loss): This is the number at the bottom. It’s what’s left after all expenses. If it’s positive, you made a profit. If it’s negative, it means your expenses were higher than your income during that time period.

What Should You Actually Be Looking At?

The P&L has a lot of info, but you don’t need to overthink it. Here are a few things I always encourage clients to pay attention to:

1. Trends Over Time
Look at this report monthly or quarterly and compare it to past periods. Are your sales increasing? Are your expenses creeping up? Patterns can tell you a lot.

2. Big or Surprising Expenses
If something feels higher than expected (like, wait… how much did I spend on software last month??) take a closer look. It’s a great way to catch things that are draining your profit.

3. Your Profit Margin
Revenue is great, but if you’re not keeping much of it, it might be time to review your pricing or trim some expenses. Your profit margin shows how much of your income you actually get to keep.

Why This Report Matters

Your P&L isn’t just something you look at once a year before sending everything to your CPA. It’s a tool that helps you run your business with more confidence.

When you understand what you’re earning and spending, it’s easier to:

  • Set better pricing
  • Plan for slow seasons
  • Know when to hire or invest
  • Avoid financial surprises

Checking in on this regularly helps you feel more in control (and less stressed) when money decisions come up.

If you’re staring at your P&L and still feeling stuck, you’re not alone. It’s okay if the numbers don’t totally make sense yet. That’s where working with a bookkeeper (like us!) can make all the difference.

Want help walking through yours and figuring out what it actually means for your business? We’d love to chat.

Taylor and Jacob Coyne holding hands, smiling

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